I think that if celebrities started to use their influence in that way it would be self defeating.

I have a theory that the national interest in football (soccer) and celebrity allows people to have common topics of conversation without controversy.

If I was a real man, I would be able to go up to another real man and talk about football (soccer) with him. We would be able to converse at a level between small talk and an actuall conversation without risking offence. If we tried talking about politics or religion it could end in a fight, or if it was a business context I could offend him so much we could lose a client etc.

Football is safe, but it is in depth and passionate.

Im starting to think that celebrity gossip is the same thing for people who don’t like football. If you started to add politics or moral messages to the mis you start adding risk to the conversation and it ceases to fill this social gap.

Antonym wrote:

No, I didn’t… At least uptill now – and now you are to blame

See, it works. Ho held out for a while but the message got to you eventually.

Antonym wrote:

And I would really want to see, how exactly would you wrap some meaningfull message in controversy the way you proposed it.

Well, that’s the trick, ain’t it? Some messages ate more difficult to transmit than the others. It’s really about viral advertising – you educate by doing. You influence through action.

But you are correct. It is extremely difficult to do this right. And that’s why so few people do it.

Let me give you a recent example: have you heard about Lady Gaga’s penis?
– No, I didn’t… At least uptill now – and now you are to blame :D

And I would really want to see, how exactly would you wrap some meaningfull message in controversy the way you proposed it. I think that this is easy to think about, but hard to actually do…