I came to a conclusion. The entertainment industry is dying. It will be done within the next few years, unless it completely restructures itself and drops the failing business models it is clinging too. And as every dying thing on earth, it is currently going through the classic 5 stages of accepting the inevitable demise: Denial, Anger/Presentiment, Bargaining, Depression, Acceptance.
You don’t believe me? Let’s break this down:
- Denial: “There is nothing wrong with our business model! You guys just want a free ride!”
- Anger/Presentiment: “We are loosing money because of damn pirates! Let’s sue them! Let’s sue all of them! Even the 12 year olds! Let them feel our legal wrath! PH34R my L3G4L SK1LZ n00B!!
- Bargaining: “Listen, if you use DRM we will give you all the content you want! Seriously, it’s better for you. We’ll even stop suing people! Everything will be good if you only agree to use DRM! Really!”
So, we have 2 more stages to go. Depression and Acceptance. Not bad, eh? So please expect these symptoms intensify as the industry is heading toward an inevitable crash.
There will be big DRM disputes, and DRM related lawsuits. Entertainment people will loose several of them and incur heavy losses. As a result some big technology companies will get locked out of content because of failure to comply with DRM requirements. People will stop buying media they can’t play in their receivers.
Allot of people will realize that their iTunes collection cannot be ported to a new computer and will drop the service. Entertainment industry will go under. Facing lawsuits, money draining DRM schemes, and lockout contracts some big studios will close the doors and go out of business…
Those who survive will accept the death of the old business models, and adjust to the new reality. We will win this war.
Ph34R the C0NSUM3R B1tCH3Z!