Quote of the Year

These two short sentences summarize the great potential as well as massive legal confusion surrounding online media:

The big media companies shouldn’t worry that people will post their copyrighted material on YouTube. They should worry that people will post their own stuff on YouTube, and audiences will watch that instead.

Go read Paul Graham’s Power of the Marginal essay for more. I found this quote via Paul Gościcki’s blog and I knew I just had to steal it.

It always amazes me when companies waste money and resources to have all the 3 minute clips of their shows removed from Youtube and similar websites. It seems counter intuitive… The same network that mercilessly hunts down short user uploaded clips on video sites is willing to pay thousands of dollars to air a very similar teaser clips on other networks as part of their promotions. Where is the logic here?

Big media totally underestimate the power of viral advertising. Yes, Snakes on the Plane flopped at the box office but this was simply due to the fact that the movie itself sucked big time. But no other movie in the history of cinema has generated so much hype.

YouTube and similar sites are the places you go to get free hype and viral advertising! A simultaneous digg, slashdot, boingboing and fark front page appearance, combined with links from multiple A bloggers can get your message to more people than a multi million dollar advertising campaign.

[tags]youtube, advertising, viral advertising, hype, media, paul graham[/tags]

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6 Responses to Quote of the Year

  1. Matt` UNITED KINGDOM Mozilla Firefox Windows Terminalist says:

    May the sharemonkeys go forth and multiply! :D

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  2. Luke UNITED STATES Mozilla Firefox Linux says:

    Sharemonkeys! LOL!

    I need a sharemonkey graphic now! Where is my photoshop…

    Reply  |  Quote
  3. Matt` UNITED KINGDOM Mozilla Firefox Windows Terminalist says:

    you could start with the evil pointing monkey from family guy then put a copyrighted cd or dvd over his hand so it looks like hes holding it up

    .. then in the background a computer with “rip complete” on the screen

    like this except with a bit more time given over to doing it :wink:

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  4. Luke UNITED STATES Mozilla Firefox Linux says:

    Dude! The evil money from Chris’ room is like my favorite monkey EVAR!

    I’m so gonna do something with this idea now. :mrgreen:

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  5. Matt` UNITED KINGDOM Mozilla Firefox Windows Terminalist says:

    If you want I can send you the picture of the evil monkey that I started with
    although you could get it just as easily from google images :wink:

    Reply  |  Quote
  6. Luke UNITED STATES Mozilla Firefox Linux says:

    Nah, I got it… I think I’ll start with a bigger copy of this one cause the suit is kinda cool:

    Evil Monkey

    I just didn’t have time to play around with this stuff.

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