Alex Papadimoulis from The Daily WTF just decided to rename his website to Worse than Failure. If you are not familiar with his site, you should definitely check it out. He posts a daily WTF stories from the IT industry sent in by readers which are usually good for a chuckle or two.
It’s funny, but I always figured out that the name suited the content perfectly. However it seems that Alex has grown tired trying to explain his websites title to people in the real world. He specifically mention the awkward situation in which he was asked by his grandmother to define the acronym WTF. Personally, I do not consider this term to be vulgar, but someone who never heard it before might possibly be offended by it.
An awesome-cool name is not always a good name in the long run even if it describes your content well. A popular website with large reader base can be a great asset. But if your domain name contains the term WTF it might not be the best idea to put it on your resume.
A poorly chosen name can also be a factor stunting the growth of your readership. For one, I know that my own site name is a mouthful. In addition my domain name is long, and has a hypen in the middle of it, making it difficult to remember. In retrospect, I have to admit that it was probably a poor decision. So at some point in the future I may need to rethink this name, and perhaps change it into something shorter, and easier to remember.
Fortunately the name of this website would probably never put me in an awkward or embarrassing position like the one Alex described. Even though it’s hard to spell and pronounce, it is clean. What would get me in trouble though is the content, and I tend to swear, insult people and voice my political opinions here. :mrgreen:
Choosing good names that are both catchy, memorable and fun is hard. This is why people in marketing can actually be useful. Normally upon sighting marketroid I would usually “kill it with fire” but I have to admit, that they can actually be useful sometimes if controlled properly.
[tags]names, domain names, the daily wtf, worse than failure[/tags]