My company’s website was redesigned few months back. I had nothing to do with it, because I’m not really a designer. I’m a back-end dude – I live in PHP and MySQL, and while I’m no stranger to CSS, design is not my cup of tea. For one, my ‘shop skills are abysmal and my grasp of composition, and color theory is fair at most.
For example, this young lady’s smiling face ended up on our home page becoming the de-facto face of the company:
Who is she? Who knows – some anonymous model who posed for a stock photo that is being offered on few dozen stock photo reseller sites. Why do I bring her up? Because I saw her again, in more than one place. For example, here is the cover of a free Polish junk magazine published by a popular hosting company:
Where did I see that girl before? Oh, yeah – she was on our website. Needless to say, she is no longer used on our front page. You don’t want the face that shows up on cheep publications, and dozens of websites representing your company.
Stock photos are nice, but you have to remember they are not original. The really good ones – ones that catch your eye right away, are bound to get popular and start showing up in odd places. Your website represents your company, and in a way the photo that people see when they visit it is very important. If you using a very common picture, you are not really making a spectacular first impression on your customers. So, sometimes investing in original photography for websites and advertising publications is a good idea.
[tags]stock photo, photography, web design, design, pictures[/tags]